Italy versus Spain: calculate the Italian price that matches contribution
The table assumes a €60 VAT-inclusive sale in each destination, €30 other direct costs, and no creator fees, buyer-paid shipping, refunds or coupons. These are illustrative inputs, not local price or cost observations.
Standard VAT and a 9% regular fee are the starting assumptions. Introductory rates require first-EU-shop status, local shipping, eligible products and a completed mission; opening another country shop does not establish entitlement.
| Input / result | Italy | Spain |
|---|---|---|
| Standard VAT | 22% | 21% |
| Revenue excluding VAT | €49.18 | €49.59 |
| Eligible introductory rate | 4% for 60 days | 4% for 60 days |
| Contribution at introductory rate | €16.78 | €17.19 |
| Contribution at 9% | €13.78 | €14.19 |
Italy needs €60.56 to match the Spanish example
With non-platform costs fixed at €30 and no creator fees or refunds, an additional euro of Italian price retains only 1 / 1.22 − 9%, approximately €0.7297, as contribution. The remainder goes to output VAT and platform fees.
Use the unrounded Spanish contribution in the price calculation. The result is about €60.5570; round up to €60.56 and enter that price in the Italian row to check it.
Spanish contribution = 60 / 1.21 − 60 × 9% − 30
Matching Italian price = (Spanish contribution + 30) / (1 / 1.22 − 9%)
≈ €60.5570 → €60.56Keep a category saving separate from the country effect
For a confirmed eligible €60 item, 7% instead of 9% saves €1.20. That exceeds the standard-VAT gap, but it is a product-category condition, not an inherent Italian advantage.
Check the same SKU on both sides. If one market’s basket contains more eligible devices and the other more 9% accessories, calculate the product mix separately rather than assigning an unexplained country-wide average fee.
What if the higher Italian price does not sell?
The matched price is a cost threshold, not a demand prediction. Test it with a limited budget. If the price must remain €60, compare actual cost reductions against the unrounded contribution gap of about €0.41; a €0.41 saving covers that gap. Add price-linked advertising and creator rates before recalculating a real offer.