What remains after this order's costs?
Prepare: Price, VAT, goods, fulfilment, ads, creators and refunds
Get: Contribution per order and a cost breakdown
Open tool 13 EU MARKETS · CHECKED 3 SEP 2026
TikTok Shop Europe
Fees & profit planning
Start with the decision you need to make: price a product, set an ad budget, agree a creator rate or compare a launch market. Choose the matching tool, check its assumptions and turn the result into a next step.
No account or order upload · Calculation inputs stay in your browser
ILLUSTRATION / DE / EUR
VAT-inclusive product price€39.90
Expected contribution€6.1015.29%
VAT 19%; platform 9%; goods €9.50; fulfilment €5.20; ads 12%; affiliate rate 15% on 40% of sales; returns 8%; handling €4.50/return; stock recovery 80%; fee and shipping reversals 100%; buyer shipping €0.
Adjust these inputs →DECISION → TOOL → ACTION
Choose the output your decision needs
Prepare real costs first. A useful answer includes both a number and the assumptions that can change it.
How low can I price without losing money?
Prepare: Fixed costs, price-linked fees and refund assumptions
Get: Break-even or target-margin price, or a clear no-solution result
Open toolHow much ad spend can the order support?
Prepare: Revenue and all non-ad variable costs
Get: Ad-spend ceiling and break-even ROAS
Open toolWhat creator rate preserves my margin?
Prepare: Target margin, affiliate revenue share and reversals
Get: A commission ceiling or an infeasible/unaffected result
Open toolWill the product work after the launch offer?
Prepare: Eligibility, activation date, ongoing rate and orders/day
Get: Launch versus ongoing profit, savings and date estimates
Open toolWhich market supports this product's economics?
Prepare: One EUR basis with local price and delivery assumptions
Get: Side-by-side profit, margin and ROAS for 13 markets
Open tool13 markets: check the rule before copying a price
Standard VAT is a default, not a product-level tax determination. Promotional rates below are conditional. The calculation currency must match every monetary input; no exchange-rate feed is connected.
| Market | Currency | Standard VAT | Eligible launch rate | Duration |
|---|---|---|---|---|
| Germany | EUR | 19% | 4% | 60 days |
| France | EUR | 20% | 4% | 60 days |
| Italy | EUR | 22% | 4% | 60 days |
| Spain | EUR | 21% | 4% | 60 days |
| Ireland | EUR | 23% | 4% | 60 days |
| Netherlands | EUR | 21% | 2% | 90 days |
| Belgium | EUR | 21% | 2% | 90 days |
| Poland | PLN | 23% | 2% | 90 days |
| Czechia | CZK | 21% | 2% | 90 days |
| Austria | EUR | 20% | 2% | 90 days |
| Greece | EUR | 24% | 2% | 90 days |
| Portugal | EUR | 23% | 2% | 90 days |
| Hungary | HUF | 27% | 2% | 90 days |
The standard commission planning rate is 9%; some specifically eligible categories use 7%. Check TikTok's reduction policy and the EU VAT table.
Turn the calculation into a decision
- Confirm the country, SKU fee, VAT treatment and one currency basis.
- Run the ordinary-rate case and a higher-return or delivery-cost case.
- Use the price floor and spend ceiling to set a test budget, then reconcile real orders.
FAQ
Before you start
Is TokMargin an official TikTok service?
No. TokMargin is an independent planning website. Its calculators combine public policy defaults with your assumptions; they do not read shop eligibility, SKU-specific fees or settlement statements. When a rule differs, check the official document's market and date, then override the default with the applicable rate shown in your own Seller Center.
Why is contribution profit different from a payout?
Contribution deducts the variable costs you enter from expected revenue. A platform payout can include settlement timing, reserves, prior adjustments or subsidies, while goods and advertising may be paid separately. Compare like-for-like order periods and reconcile each fee type before drawing conclusions. The tool does not estimate company net income or guarantee the next bank transfer.