Remove Hungarian VAT by division
At 27% standard VAT, HUF 12,990.00 contains HUF 2,761.65 of output VAT and HUF 10,228.35 of revenue excluding VAT. Divide by 1.27; subtracting 27% of the customer price would overstate VAT and understate revenue.
Revenue excluding VAT = HUF 12990.00 / 1.27 = HUF 10228.35; output VAT = HUF 12990.00 − HUF 10228.35 = HUF 2761.65Keep the HUF order as a stated scenario
Assume a 9% platform fee and a 10% creator rate on half of comparable orders, equivalent to a 5% blended creator cost in this equal-value example. The product costs HUF 4500.00, fulfilment HUF 1200.00, packaging HUF 200.00 and advertising HUF 1200.00 per order. These are invented inputs for checking the arithmetic, not Hungary market averages.
The example has no buyer-paid shipping, coupons or refunds. Costs use a consistent basis excluding recoverable input VAT where applicable; displayed amounts are rounded after calculation.
Subtract the direct costs from HUF 10228.35 of revenue excluding VAT to get HUF 1309.75 of contribution. A 10% contribution target on gross sales would reserve HUF 1299.00. Compare that target with the actual result before committing to a discount, creator offer or higher ad budget.
| Line | Amount | Basis |
|---|---|---|
| Revenue excluding VAT | HUF 10228.35 | HUF 12990.00 / 1.27 |
| Platform commission | HUF 1169.10 | 9% of gross item amount |
| Blended creator cost | HUF 649.50 | 10% rate × 50% attributed share |
| Product cost | HUF 4500.00 | Illustrative landed cost |
| Fulfilment + packaging | HUF 1400.00 | Illustrative direct expense |
| Advertising | HUF 1200.00 | Illustrative allocated spend |
| Contribution | HUF 1309.75 | Before unallocated overhead and business taxes |
Check what the Hungarian order actually costs
Market availability, seller onboarding and product eligibility are separate checks. Verify your Home Shop route and supported product before budgeting stock; this HUF scenario estimates costs and does not establish registration eligibility.
| Cost | Who receives or bears it | Base to check | Settlement treatment |
|---|---|---|---|
| Platform commission | TikTok Shop | Actual order fee base, category and active mission | Deducted in settlement; relevant commission reverses on refunded items |
| Output VAT | Accounted for under your applicable tax treatment | VAT-inclusive selling price and product rate | Separate tax liability; not another platform fee |
| Creator commission | Seller funds the qualifying creator commission | Eligible attributed revenue after relevant refunds | Reconcile the settled amount, not only the initial estimate |
| Fulfilment and returns | Seller, carrier or warehouse under the applicable arrangement | Actual shipment, handling and usable stock recovery | An external carrier invoice is not automatically a platform deduction or refunded cost |
- Confirm the SKU rate and any active mission in Seller Center. A first EU shop must satisfy the local-shipping, product and mission conditions; opening another country shop does not restart eligibility.
- Match the fee base to buyer shipping, discounts and refund rows. Do not subtract output VAT from a platform base simply because accounting revenue excludes VAT.
- Enter actual fulfilment and creator costs, then use the worked order below as a reproducible check. For mixed VAT, partial refunds or funded coupons, reconcile the transaction separately.
Test cost movement before changing the HUF offer
If converted product cost rises by 5% while the other assumptions remain fixed, contribution falls from HUF 1,309.75 to HUF 1,084.75. This is a planning sensitivity, not an exchange-rate forecast. An eligible account may use 2% for 90 days; use the regular-rate result and a dated cost conversion to decide how much movement the product can absorb.