Separate Greek VAT from the selling price
At 24% standard VAT, €31.90 contains €6.17 of output VAT and €25.73 of revenue excluding VAT. Divide by 1.24 rather than subtracting 24% of the gross price. Confirm product and destination treatment before using the standard rate.
Revenue excluding VAT = €31.90 / 1.24 = €25.73; output VAT = €31.90 − €25.73 = €6.17Keep the €31.90 order reproducible
Assume a 9% platform fee and a 10% creator rate on half of comparable orders, equivalent to a 5% blended creator cost in this equal-value example. The product costs €8.50, fulfilment €4.50, packaging €0.60 and advertising €3.20 per order. These are invented inputs for checking the arithmetic, not Greece market averages.
The example has no buyer-paid shipping, coupons or refunds. Costs use a consistent basis excluding recoverable input VAT where applicable; displayed amounts are rounded after calculation.
Subtract the direct costs from €25.73 of revenue excluding VAT to get €4.46 of contribution. A 10% contribution target on gross sales would reserve €3.19. Compare that target with the actual result before committing to a discount, creator offer or higher ad budget.
| Line | Amount | Basis |
|---|---|---|
| Revenue excluding VAT | €25.73 | €31.90 / 1.24 |
| Platform commission | €2.87 | 9% of gross item amount |
| Blended creator cost | €1.60 | 10% rate × 50% attributed share |
| Product cost | €8.50 | Illustrative landed cost |
| Fulfilment + packaging | €5.10 | Illustrative direct expense |
| Advertising | €3.20 | Illustrative allocated spend |
| Contribution | €4.46 | Before unallocated overhead and business taxes |
Quote the delivery zone before extending one offer everywhere
If a quoted destination surcharge adds €3 to the illustrated outbound cost, contribution falls from €4.46 to €1.46. The €3 is an invented sensitivity, not a standard charge for Greece or its islands. An eligible account may use 2% for 90 days, but decide on the delivery offer from the actual parcel, service and destination quote at the regular rate as well.