Germany versus France: how much extra cost can the VAT difference cover?
The table assumes a €60 VAT-inclusive sale in each destination, €30 other direct costs, and no creator fees, buyer-paid shipping, refunds or coupons. These are illustrative inputs, not local price or cost observations.
Standard VAT and a 9% regular fee are the starting assumptions. Introductory rates require first-EU-shop status, local shipping, eligible products and a completed mission; opening another country shop does not establish entitlement.
| Input / result | Germany | France |
|---|---|---|
| Standard VAT | 19% | 20% |
| Revenue excluding VAT | €50.42 | €50.00 |
| Eligible introductory rate | 4% for 60 days | 4% for 60 days |
| Contribution at introductory rate | €18.02 | €17.60 |
| Contribution at 9% | €15.02 | €14.60 |
Use the €0.42 gap to request comparable quotes
The platform fee is €5.40 on both sides. The difference comes from €60 / 1.19 − €60 / 1.20, or about €0.42 of revenue excluding VAT. Keep the same product, price and refund assumptions when testing that difference.
Request delivered-cost quotes for the same parcel and service level. If Germany costs €0.43 more, its standard-VAT advantage no longer covers the difference; include any measured creator or advertising gap next.
Extra cost Germany can absorb = €60 / 1.19 − €60 / 1.20 ≈ €0.42Collect the two country records that can change the answer
Use the country-specific controls below the comparison table to enter different advertising, creator and return assumptions. Contribution must still cover any fixed costs that you have not allocated.
| Evidence | Germany | France |
|---|---|---|
| Selling price | After seller discounts | Same transaction basis |
| Delivery quote | Packing, shipment and surcharges | Equivalent destination coverage |
| Channel costs | Actual ads and creator fees | Country-specific costs |
| Returns | Mature refund and stock-recovery data | Same observation period |
Could France generate more total contribution?
A lower unit contribution can still support more total contribution if observed acquisition costs and profitable order volume justify it. Set a limited test budget, compare like-for-like return windows, and keep demand evidence separate from the VAT calculation.