Separate VAT from revenue
The amount paid by the customer is not the amount available to run the business.
01 TikTok Shop Europe · 13 market fee set
TikTok Shop Europe
Profit Calculator
Turn a tax-inclusive selling price into a realistic order contribution. TokMargin separates VAT, then accounts for TikTok Shop commission, affiliate spend, ads, fulfilment and expected returns—so you can price with the full cost stack in view.
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ORDER / DE
Price incl. VAT€39.90
VAT19%Platform9%Affiliate6%Operatingrevenue
Expected order profit€8.4221.1%
13European TikTok Shop markets
43calculators and operating guides
6major cost groups
0orders need to be uploaded
TikTok Shop unit economics
Enter one order and see the expected contribution
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Expected TikTok Shop order profit€6.10Margin 15.3%
Break-even price€28.06
Break-even ROAS3.66×
Where the order value goes
Revenue after VAT+€30.85
Platform commission · 9%−€3.30
Affiliate commission−€2.20
Advertising−€4.79
Expected return loss−€2.43
This estimate uses the country's standard VAT rate. Confirm product-specific VAT and account-level fees before pricing.
View formulas and sourcesWHY TOKMARGIN
A 9% fee is not your whole TikTok Shop cost
VAT changes by market, new-seller reductions expire, and only some orders carry affiliate commission. Keeping each driver separate makes the result easier to trust and easier to update.
Model fee phases
Test 2%, 4%, 7% and 9% cases before an introductory rate expires.
02Check the source
Published rates link back to official TikTok Shop or EU guidance.
0313 MARKETS
Open market comparison Compare TikTok Shop economics across Europe
DEGermanyVAT 19% · eligible new seller 4%FRFranceVAT 20% · eligible new seller 4%ITItalyVAT 22% · eligible new seller 4%ESSpainVAT 21% · eligible new seller 4%IEIrelandVAT 23% · eligible new seller 4%NLNetherlandsVAT 21% · eligible new seller 2%BEBelgiumVAT 21% · eligible new seller 2%PLPolandVAT 23% · eligible new seller 2%CZCzechiaVAT 21% · eligible new seller 2%ATAustriaVAT 20% · eligible new seller 2%GRGreeceVAT 24% · eligible new seller 2%PTPortugalVAT 23% · eligible new seller 2%HUHungaryVAT 27% · eligible new seller 2%
KNOWLEDGE BASE
TikTok Shop Europe fees, profit and operations
Move from a pricing question to the relevant calculator, fee rule or settlement workflow without searching through generic ecommerce advice.
ToolsTikTok Shop Europe Order Profit CalculatorTikTok Shop Break-Even ROAS CalculatorTikTok Shop Europe Break-Even Price CalculatorTikTok Shop Affiliate Commission Limit CalculatorTikTok Shop Europe New Seller Fee Calculator
FAQ
TikTok Shop Europe profit questions
Is TokMargin an official TikTok product?
No. TokMargin is an independent planning tool and is not affiliated with or endorsed by TikTok or ByteDance.
What platform commission should I use for TikTok Shop Europe?
Use 9% as a standard planning rate. Eligible new sellers and correctly classified products may receive lower rates, subject to market and account rules.
Why does the calculator remove VAT from the selling price?
The customer price includes tax that is not operating revenue. Separating VAT before fees and costs avoids overstating product contribution.